The You Matter Always card was the first wellbeing tool to be created in this initiative (almost 4 years ago). I created it through a realisation that so many cards/leaflets, being used in crisis intervention and self-management, were filled with advice and telephone numbers. There was very little, or no, space for the person to decide what might help them in a time of struggle. Where was the right to choice? Where was the person's needs and wants in all of this? Where was the meaningful and person-centered intervention? After a brief stay in hospital, following my own moment of crisis, I came home and started working on creating the You Matter Always connection card. A concertina style card which cherishes memories and messages from loved ones and reminds people of their strengths, abilities, potential and worth. A card which strives to promote connection, reinforce a sense of worth, instill a sense of hope, remind people that they are not alone, and encourage them to reach out for help if they are struggling. The YMA cards were made it in recognition of the fact that when people are in a place of struggle they can often hear what people are saying but struggle to feel it, because of a disconnect that they have with themselves (for various reasons). The card is something tangible that your loved one can keep in their pocket, bag, wallet, purse, drawer and access if or when they need or want too. A meaningful reminder of how important they are and how much they matter. The cards can be used for LOVE, SUPPORT, ENCOURAGMENT, GRATITUDE and MORE. You can put photos in them, write messages, numbers, keepsakes etc, and share it with your your friends, mates, family, colleagues, peers etc. The cards can also be used simply to show someone that you love them, miss them, are proud of them, appreciate them and more. I made a card for my younger brother Geoff, who died very suddenly last year. I filled it with photos and messages and placed it in his coffin with him to remind him that he matters...ALWAYS. To remind him that he is loved and missed beyond words and that we will never forget him. To date, I have created eleven different You Matter Always cards. Seven of them are the ones that I created for YMA HOPE (Crisis Intervention), TALK (Children and Young People), MIND (Mental Health and Wellbeing), HERO (Armed Forces and Emergency Services), CARE (Carers), CALM (Men's Mental Health) and LOVE (For Everyone). Another four were uniquely designed for other organisations. The cards which were created for other organisations can be used as a tool for sharing relevant information, signposting, starting conversations, wellbeing and more. The one thing that ALL YMA cards share is the privacy windows (to place a private message or photo behind) and a couple of other boxes to fill with what matters to the individual receiving or making the card. Each card costs £2.50 (including P&P in the UK) and comes in a little drawstring bag with sweet treat and positive reminder. **As with any production costs, the price per item is variable depending on quantity. So, larger orders will be suitably discounted. **Items that can be collected will be suitably reduced to discount the P&P costs.